by Justine Norton-Kertson
Social media is evolving — again.
A recently leaked email features Elon Musk highlighting the monetary and user growth stagnation plaguing TwiX. Zuckerberg recently announced an end to fact checking and the flooding of Meta with AI generated user accounts. TikTok disappeared, then reappeared, and still has an entirely uncertain future. BlueSky, Discord, and other decentralized social media spaces are experiencing a surge in popularity and (at least in the case of BlueSky) user growth.
Enter Taylor Time, a recently launched social media app created by Moon to Saturn, LLC specifically for Swifties (aka Taylor Swift’s fervent and endlessly creative fanbase). A cross between TikTok and a fan forum, Taylor Time invites users to share video content, connect over shared passions, and immerse themselves in a digital environment designed entirely for a singular fandom. The app offers curated trends, fan challenges, and an algorithm that knows you’re not there for a random cooking hack — you’re there for all things Tay-Tay.
But beyond its Swiftie-based appeal, Taylor Time represents something potentially more significant: the emergence of highly specialized social media platforms designed for specific communities. As public trust in mega-platforms like Facebook, Instagram, and Twitter (or X, depending on whom you ask) continues to erode, niche platforms like Taylor Time may hold the key to a more authentic, user-centric future.
The Case for Niche Social Media
For years, tech giants like Mark Zuckerberg and Elon Musk have treated social media as their playgrounds, capitalizing on user data to drive ad revenue, influence thought, and consolidate power. It’s only getting worse and there’s no sign that they’ll slow or reverse course anytime soon. These sprawling platforms promise to connect everyone to everything, but often at the expense of user experience, privacy, and the ability discern fact from fiction. Algorithms prioritize engagement over content quality, sensationalism over truth, and profits over genuine connection.
Enter apps like Taylor Time.
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